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Pieter Cloete
Radio and Journalism
Pieter Cloete
Radio and Journalism
Hello, I’m

Videojournalist and Masters student at Wits Based in Pretoria, South Africa.

Pieter Cloete is a media and journalism professional advancing his expertise through a Master’s degree at the University of the Witwatersrand (currently my second year), specialising in journalism and artificial intelligence. With over a decade of experience, Pieter works at maroelamedia.co.za as a videojournalist and a Presenter at Pretoria FM.

A passionate innovator, Pieter integrates AI insights into how newsrooms could use AI to generate income and better understand their audience. He also strongly believes in the ethical use of AI.

Articles

My thoughts on Radio, Journalism and AI

When the news starts moving: How GIF thumbnails are reshaping online journalism

Scroll through the homepage of some modern news websites, and one thing quickly becomes clear: the news no longer stands...

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Daily Maverick builds an AI-driven toolkit to strengthen reader support and prove newsroom impact

Daily Maverick is developing a new AI-powered initiative aimed at strengthening the financial sustainability of independent journalism while deepening its...

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How games can strengthen newsrooms – and why they may be the next big step for newsrooms

In an era where newsrooms worldwide grapple with shrinking advertising revenue, scattered audiences, and increasing competition from global platforms, an...

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Google Showcases AI’s Power at Second “AI in Action” Event

The second leg of AI in Action was held in Johannesburg today. The event was a showcase of Google’s Artificial...

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Increased Alcohol References in Popular Music Linked to Rising Youth Drinking – UK

By examining four decades of top-charting UK music, researchers found a sharp rise in alcohol-related content, raising concerns about its...

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Afrikaans 100 letterprojek

Afrikaans is nie in my DNS nie

Ek is nie gebore om Afrikaans te praat nie. Inteendeel, as dit nie vir omstandighede was nie, was ek ’n...

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Spotify Knows You Better Than You Think: The Secret Link Between Your Playlist and Your Personality

In today’s digital age, your playlist may say more about you than you realise. A groundbreaking study using Spotify streaming...

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Is Music Radio killing artistic innovation?

I recently came across a research article that was written in 1945 by T. W. Adorno named: “A social critique...

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Inside South Africa’s Newsrooms: AI’s Promise and Danger in the Digital Age

South Africa’s mainstream newsrooms are stepping cautiously into the realm of artificial intelligence. A new academic study—titled “Artificial Intelligence Practices...

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Artificial Intelligence Ushers in a New Era of News Production, Raising Hopes and Hard Questions

In late 2022, with the public debut of ChatGPT, artificial intelligence entered a period of rare visibility and public fascination....

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Resume

Work Experience & Education

Education
Masters of Arts (Journalism and Media)
2024 - 2025
Masters of Arts (Journalism and Media)
Johannesburg

Masters of Arts (Journalism and Media studies) at the University of the Witwatersrand.

BA Honours in Journalism & Media studies
2022 - 2023
BA Honours in Journalism & Media studies
Johannesburg

BA Honours in Journalism & Media studies

Matric
1992 - 1997
Matric
Middelburg, Mpumalanga

Kanonkop High School, Matric Certificate

Courses and Certificates
Certificate in Radio Broadcasting
2008
Certificate in Radio Broadcasting
Knysna

Certificate in Radio Broadcasting.

Cape Wine Academy
2003
Cape Wine Academy
George

Cape Wine Academy Certificate

N3 Computer Science
1996
N3 Computer Science
Middelburg

N3 Computer Science

CONTACT

Let's Get in Touch!

info@pietercloete.com
Address
Pretoria, Gauteng, South Africa

Or send me a message