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Pennywise the clown comes to life with IT in 4DX

‘IT’ will be showing in Nu Metro’s 4DX theatres for one week only

Johannesburg, 11 September 2017Fantasy becomes reality with Nu Metro Cinemas confirming that the record-breaking blockbuster, IT, will be showing for one week only in their multi-sensory 4DX theatres from this Friday, 15 September.

Horror makes a triumphant return to the Big Screen, and is now set to thrill South Africa with a unique 4DX experience – providing chilling, fully immersive, almost-real experiences of IT in-cinema.

4DX is a cinematic experience unmatched by other entertainment offerings found in South Africa, and it is exclusive to Nu Metro Cinemas.

Warner Bros’ IT tells the terrifying tale of Pennywise, the bloodthirsty clown from the pen of popular writer Stephen King; a new cinematic version of the iconic tale, which broke international box office records in the past week (including the US record for Biggest Opening ever for a horror movie, amongst others).

4DX features full-length movies in live action. This is multi-sensory cinema in its truest form: environmental effects (including moving seats, wind, water, scents, lightning and fog) synchronised with the action on-screen – only at Nu Metro.

Signature 4DX effects deployed for IT include rumbling, shaking and floating seat movements to bring the movie to life. 4DX seating at Nu Metro is driven by a sophisticated, computerised motoring system in each seat, allowing for realistic movement simulations – tailor-made for scenes on water or where objects are floating through the air.

IT tells the story of seven young outcasts in Derry, Maine, who are about to face their worst nightmare — an ancient, shape-shifting evil that emerges from the sewer every 27 years to prey on the town’s children. Banding together over the course of one horrifying summer, the friends must overcome their own personal fears to battle the murderous, bloodthirsty clown known as Pennywise (Bill Skarsgard).

4DX takes the horror genre to the next level. The highly anticipated remake of IT is rated by some critics as one of the best horror films of the decade. This new cinematic thrill-ride is filled with jumps, scares, comedy, suspense and so much more.

With 4DX at Nu Metro, cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air during sudden, unexpected fright scenes; and they can smell the scent of the scenes on-screen – from flowers to the sewers, fire and smoke; along with seats movements and other effects.

“4DX gives moviegoers an opportunity to view movies on a whole different level. These world-class cinemas add a new dimension to popular blockbusters for a one-of-a-kind trip to the movies. 4DX transports the viewer to get as close to experiencing the action on-screen as you can get!” explains Nitesh Matai, Nu Metro Cinemas: Managing Executive.

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film. Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg) and Emperors Palace (Johannesburg).

 Experience IT in 4DX at Nu Metro: see, hear, and feel fear-inducing horror like never before.

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