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4DX marks 2nd anniversary with release of new ‘Stars Wars’ movie!

Nu Metro’s ground-breaking 4DX theatre-format celebrates its 2nd Anniversary in South Africa with the release of STAR WARS: THE LAST JEDI tomorrow from 20:00 – ahead of the film’s official global release this Friday, 15 December 2017.

One of this holiday season’s most highly-anticipated blockbusters, STAR WARS: THE LAST JEDI, will be showing at all Nu Metro’s cineplexes nationwide – including their multi-sensory 4DX- and fully immersive Xtreme-theatres, 3D cinemas and Nu Metro’s luxurious “in-cinema dining” VIP-format.

Nu Metro opened Africa’s first ever 4DX theatre at Nu Metro V&A Waterfront with the release of STAR WARS: THE FORCE AWAKENS in December 2015. South Africa now boasts six 4DX cinemas nationwide, exclusive to Nu Metro. The release of the sequel – STAR WARS: THE LAST JEDI – promises to take cinemagoers on a movie experience like no other with the next-generation 4DX format.

Nu Metro’s 4DX has expanded at a rapid pace across South Africa, and is now also supported by the world’s top film-producing studios. It is considered as a respected format, which significantly enhances the cinema experience and literally makes moviegoers a part of the Big Screen-action.

In Lucasfilm’s STAR WARS: THE LAST JEDI, the Skywalker saga continues as the heroes of THE FORCE AWAKENS join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past.

What is 4DX?

4DX features full-length movies in live action – a revolutionary cinematic experience that stimulates the senses using high-tech motion seats and special environmental effects including wind, fog, lightning, water, scents and lots more. These effects are synced perfectly with the action on-screen to create the most exhilarating, unmatched cinema outing – only at Nu Metro.

With 4DX at Nu Metro, cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air during sudden, unexpected action scenes; and they can smell the scent of the scenes on-screen – and be taken on an inter-galactic journey like no other.

Movies are now no longer bound by their visual and aural limits. 4DX is the next step in the movie-going evolution, taking audiences on a journey into the full feature film. Find 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Menlyn Park (Pretoria), Hyde Park Corner (Johannesburg), Emperors Palace (Johannesburg) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

What is Xtreme?

Xtreme at Nu Metro can simply be summed up as “Big Screens, Big Sound, Best Digital Quality”. Nu Metro’s Xtreme cinemas combine Premium Large Format screens, 360-degree sound, along with recliner seating, advanced RealD™ “Precision White Screen” (PWS) digital projection technology (ensuring brighter, crisper visuals on-screen) and 4K Ultra High Definition visuals.

Sound in Xtreme cinemas includes overhead speakers and a large array of speakers placed strategically throughout the cinema—a vast improvement on the limitations of traditional cinema sound, moving past the confines of “stereo” or “surround sound” channels. Dolby Atmos delivers full all-around sound in the Xtreme cinemas at Nu Metro; sound objects can literally be moved around in 3D space.

Find Xtreme at Nu Metro Clearwater Mall (Jhb), Menlyn Park (Pta), The Glen (Jhb), Canal Walk (CT), Ballito Junction (KZN North Coast) and the recently opened Cornubia Mall (Umhlanga/Mount Edgecombe).

What is VIP?

VIP upgrades the Nu Metro movie experience to first-class, with luxurious leather recliner seating, VIP lounge and an à la carte menu prepared in Nu Metro’s own kitchen by its executive chef (along with all the standard cinema catering fare – from popcorn to sodas, sweets and special combo offers). Select VIP cinemas also feature a licensed bar offering cocktails and other premium drink options.

Nu Metro VIP is the cinema experience of choice for discerning moviegoers who enjoy a cut above the regular cinema fare, with intimate in-cinema dining and a range of freshly prepared meals, hot and cold drinks. Meal and drink orders can be served in the VIP lounge or directly to cinemagoers in their comfy VIP seats.

All Nu Metro VIP cinemas feature world-class digital projection technology and the best in audio quality with full Dolby 7.1 sound in each cinema.

For more cinema info, showtimes and to book tickets for STAR WARS: THE LAST JEDI at Nu Metro (including 4DX and Xtreme) – call 0861-CINEMA (246362) or go to numetro.co.za

*Premium pricing applies to 4DX and Xtreme; loyalty discounts are not applicable.

**Standard pricing and discounts apply to all other cinemas.

About Nu Metro Cinemas

Nu Metro Cinemas has been one of South Africa’s leading cinema circuits for over 40 years – currently operating over 20 cineplexes with a national footprint in Cape Town, Port Elizabeth, Durban, Amanzimtoti, Johannesburg, Krugersdorp, Pretoria, Bloemfontein and Worcester. New cinemas recently opened in Welkom, Lenasia, Ballito and Pretoria East, with Nu Metro’s first multi-format cineplex opened at the newly-developed Cornubia Centre in Umhlanga Rocks (KZN) at the end of September 2017. Nu Metro Cinemas started introducing Xtreme and VIP at select sites nationwide from 2014. Xtreme features Dolby Atmos/Auro 11.1 sound, RealD’s new PWS screens, world class digital 3D technology as well as 4K Ultra High Definition projection. Xtreme at Nu Metro Canal Walk and Ballito Junction boast the biggest screens in the Western Cape and KwaZulu-Natal respectively, along with Xtreme Canal Walk also being South Africa’s first ever laser projection cinema. VIP upgrades the Nu Metro Cinemas experience with luxurious, recliner seating, a VIP lounge/bar and an à la carte menu. Nu Metro opened the first ever 4DX cinema in Africa at the V&A Waterfront in December 2015, followed by the opening of 4DX at Nu Metro The Pavilion in March 2016, 4DX at Nu Metro Hyde Park in September 2016, 4DX at Nu Metro Menlyn Park in January 2017, and 4DX at Nu Metro Emperors Palace in June 2017. Nu Metro Cornubia Mall launched Africa’s 6th 4DX cinema in September 2017. The cinema exhibition company has made a commitment to screening alternative/specialist content such as live music, comedy and theatre shows on the big screen – apart from the weekly run of new movie titles from all the major local and international film distributors. It has also started acquiring its own content independently, for exclusive distribution via its nationwide chain of cinemas. Nu Metro Cinemas strives to offer consumers a cinema experience they won’t be able to enjoy anywhere else. Regular talent visits by movie stars, competitions, promotions, exciting marketing activations in cinema as well as popular pre-release screening events such as “Girls’ Night Out” and “Guys’ Night” add to the mix of initiatives to enhance Nu Metro’s cinema attractions even further.

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